Valentine’s Day Causes Seasonal Spike at Flowers and Gift Sites
Super Bowl and Auto Shows Drive Traffic to Manufacturer Sites
RESTON, VA, March 28, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for February 2013 based on data from the comScore Media Metrix service. As Valentine’s Day approached in February, millions flocked to Flowers, Gifts and Greetings sites to search for special gifts for their loved ones. Americans were drawn to Automotive Manufacturer sites during the month as Super Bowl commercials and national auto shows piqued consumer interest in the category.
“Valentine’s Day had consumers searching for gift ideas at Flowers, Gifts and Greetings sites, making it one of the top-gaining categories for the month,” said Jeff Hackett, executive vice president of comScore. “Cars were also at the forefront of Americans’ minds in February, between high-profile Super Bowl ads, auto shows around the country, and an improving economy that has many consumers back in the market for their next car purchase.”
Earlier this week comScore also introduced Media Metrix Multi-Platform, a next generation product that combines audience and demographic data from Media Metrix with Video Metrix and Mobile Metrix to deliver an unduplicated view of digital consumer behavior
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